The 21-Day Habit
It takes 21 days to form a new habit.
Where it came from
A plastic surgeon. In Psycho-Cybernetics (1960), Maxwell Maltz wrote that it took “a minimum of about 21 days” for patients’ old mental pictures of themselves to dissolve. He was not measuring habits, and the word “minimum” fell off as the idea travelled.
What the research found
In a study published by Phillippa Lally’s team at University College London, volunteers repeated a simple daily behaviour for 12 weeks. Among those whose results could be modelled, the middle figure was about 66 days, with estimates from 18 to 254 days. The study was small, and its longest estimates are projections beyond its 84 days. Missing a single day made little difference.
Try today: Attach one small action to something you already do daily. If you miss a day, just do it the next.
Older cousin: Aristotle on how habit makes character